On august 20, 2003, Haier erected an electric billboard in the shopping district of Ginza , Tokyo, symbolizing that Haier’s determination to reach Japanese marketplace.

2003年8月20日,海尔霓虹灯广告在日本东京银座四丁目这一黄金地段点亮,这是中国企业第一个在东京银座竖起的广告牌,也成为中国企业在海外影响力上升的标志。

Ginza comes alive with people.

银座被人们点缀得充满生气。

Yesterday I nearly run into Robert Redford in the Ginza .

昨天我在银座差点撞上罗伯特·雷德福。

||1:Tadashi Yanai, Uniqlo’s founder, admits that his brand has a better image abroad than in Japan.||2:So on March 16th he opened his biggest-ever store in Ginza , Tokyo’s smartest street.||3:He has done the same thing in New York, opening a big posh shop to give his clothes more allure.||4:Now he wants to impress not only Japanese shoppers but Chinese ones, too.

||1:优衣库创始人柳井正先生坦言，优衣库的品牌形象在国外市场要好于日本国内。||2:由于这个原因，3月16日他在东京最时尚的繁华购物街——东京银座——开设了其史上最大的购物店。||3: 柳井正先生在纽约也如法炮制，开设了一家大型时髦的店面以添其品牌服饰更多的吸引力。||4:现在，他不仅想要给日本购物者们留下深刻印象，也想让中国消费者们给优衣库服饰在形象上加分。

||1: Ditching the tax increase entirely remains unthinkable. ||2: Recent economic indicators, such as strong real annualised GDP growth of 4.1% in the first quarter, as well as a slightly improved jobs market, leave Mr Abe with little excuse but to go ahead. ||3: The BoJ this week added its voice to those pushing for a rise. ||4: And taxpayers may be more accepting than the politicians think. ||5: An unscientific straw poll by The Economist found that seven out of ten shoppers in Ginza , a high-end shopping district, were ready for a tax increase, as narrowly preferable to a debt crisis.

||1:整个的放弃税收增长是不可想象的。||2:最近的经济指标，诸如一季度强劲的真实年化GDP增长达到4.1%，还有人力市场状况的轻微回暖，这些都使得安倍政府必须接着干。||3:本周，日本银行也宣布支持增税。||4:纳税人可能比政治家想的更容易接受增税。||5:经济学人做的一份非学术民意调查发现，七成东京银座的消费者选择准备好了迎接受增税，而不是迎接债务危机。

An unscientific straw poll by The Economist found that seven out of ten shoppers in Ginza , a high-end shopping district, were ready for a tax increase, as narrowly preferable to a debt crisis.

本刊做了一项非科学民调，结果发现，在高档购物区东京银座有七成的购物者已经准备好迎接增税了，这一数据比起债务危机来说要稍高。

But Roy Larke of JapanConsuming, a market-research firm, says the “Japan-is-cool” image Uniqlo brings to the rest of Asia will not last forever. He believes it will eventually have to emulate some of the fast-fashion expertise of Zara. Meanwhile, the Ginza store may add a bit of badly needed glamour.

但来自日本的一家市场调查公司JapanConsuming的 Roy Larke指出，优衣库作为其“日本酷国”的形象给亚洲其他国家的影响不会永远持续。他认为优衣库最终会不得不模仿Zara服饰的快速时尚营销技巧。与此同时,其东京银座店可能为其增加了一点点急需的魅力。

“Those people hanging around Ginza , they are just showing off, ” he said, relaxing in his sleek Tokyo office in jeans and a white shirt.

“那些人在银座流连，只是为了显摆，”他说，他身着牛仔裤和白衬衣，放松的坐在东京的办公室内。

But in Japan it lacks prestige, possibly because it does not have a flagship store in the Ginza district.

但它在日本缺乏尊贵感，可能是因为他们在银座区并没有旗舰店。

There are three most famous locations when speaking of Tokyo nightlife namely Shinjuku, Ginza and Roppongi.

当谈及东京夜生活时，新宿、银座、本木这三个地方是最著名的。

In Tokyo’s glitzy Ginza shopping district, excited shoppers dashed inside the Mitsukoshi department store to grab over 20, 000 lucky bags.

当天，在东京繁华的银座购物中心，兴奋的购物大军冲进新光百货商场抢购2万多只幸运包。

Shiseido Headquarters building at Ginza shopping street in Tokyo, Japan.

红资生堂总部大楼在银座购物街在日本东京。

The most expensive Christmas tree went on display recently at the Ginza Tanaka jewellery shop in Osaka, Japan.

近日，日本大阪银座街的一家珠宝店展出了一棵用24K金打造的华丽圣诞树，堪称世上最豪华的圣诞树。

Lovely shop signs at Ginza shopping street in Tokyo, Japan.

可爱的招牌在银座购物街，在东京，日本。

The new Bulgari restaurant on top of the flagship store in Ginza is packed on a weekday.

某个周末，Bulgari在银座旗舰店顶楼的新餐厅内人潮拥挤。

I was in [Tokyo’s] Ginza the other day, and the only people with top-end brand shopping bags in their hands were Chinese.

前几天我在[东京的]银座看到，手拎顶级品牌购物袋的全是中国人。

Shoppers try out Apple Inc. ’s iPad tablet computers at the Apple Store Ginza in Tokyo, Japan.

日本东京银座的苹果专卖店，顾客正在体验苹果iPad。

I nod, recalling my first encounter with top-quality Kobe beef, at a high-end kappo restaurant in Ginza .

我点点头，回忆起我第一次品尝上等神户牛肉的情形，那是在银座一家高端的kappo餐厅里。

Immaculate and all white, the place gave off the cheery, vaguely techno vibe of a Swatch shop on the Ginza .

无暇的白世界色，这个地方像是发出愉快而又模糊的银座广场swatch店播放的technovibe音乐。

On a Wednesday night, carefully coiffed women in fur coats slide into a rooftop bar in Ginza , Tokyo’s most exclusive shopping district.

一个周三的晚上，身穿裘皮大衣、精心修饰的女人们悄悄地走进银座一处楼顶酒吧，银座是东京最繁华的商业区。

Meanwhile, property developers are eyeing the land, just a few blocks from the ritzy Ginza district.

与此同时，地产开发商也紧盯着这块土地（它离东京黄金地段的银座瑞姿区仅几条街之隔）。

Tsukiji occupies 57 acres in central Tokyo, just blocks from luxury boutiques of the Ginza district.

筑地在东京中心占了57英亩的地，离银座区豪华奢侈的服饰店仅有几个街区。