When I imagine using an umbrella to keep the sun off, I envision umbrellas so huge you can barely carry them, umbrellas with lots of bright colors or “Heineken ” advertised on the side, like you would see at a beach

当我想象用伞遮阳时，脑中浮现的伞非常大，大得你一个人扛不动，那伞面上有耀眼的色彩或是喜力啤酒的广告，就像你在海滩常看到的那样。

Very well. Shell Cassida is being used by Nestle, Unilever, Heineken and Danone-to name a few.

非常看好。举几个简单的例子，目前，雀巢、联合利华、Heineken和Danone等都在使用壳牌加适达产品。

||1: Long benighted, Ethiopia is attracting attention for a better reason. It has become Africa’s fastest-growing non-energy economy (see chart). ||2: Investors have noticed. ||3: South Africa’s largest consumer-foods firm, Tiger Brands, expanded into Ethiopia last year with a big acquisition. Diageo and Heineken recently paid nearly $400m combined to acquire state breweries in the country.

||1:埃塞俄比亚已经成为非洲经济增长最快的无能源国家（见图表）。||2:这一点，投资者早就知道。||3: 西非最大的消费食品公司，Tiger Brands,在去年进行了一次大规模并购，进军到埃塞俄比亚。Diageo和Heineken最近联合花费4亿美金收购了该国一个国营啤酒厂。

||1:This will matter in the wary manoeuvres now taking place among the giants of global brewing.||2:On September 14th Heineken , the number three by volume, said it had rejected a takeover proposal from SABMiller, the number two.||3:SAB seems to have been trying to defend itself against a possible takeover by ABI, which was said to be talking to bankers about raising 75 billion to buy its rival.||4:That was little more than a rumour, but industry-watchers suspect something big is indeed brewing, in brewing.||5:And the chances are that ever-thirsty ABI, maker of Budweiser and StellaArtois, will swallow SAB.

||1:对于正施行谨慎策略的全球啤酒酿造业巨头，这点至关重要。||2:9月14日，销量排行第三的喜力啤酒称其已拒绝了来自销量第二的南非米勒的一个收购案。||3:南非米勒似乎一直在抵御被英博收购的可能，据说英博目前正与银行家们讨论提高750亿欧元以收购其竞争对手。||4:这只是个谣言，但是业内观察人士猜测酿造业内正酝酿着大事件。||5:百威啤酒与时代啤酒的制造商—一如既往十分饥渴的英博公司将有机会吞并南非米勒。

Carlsberg and Heineken saw profits slip in their latest set of earnings, partly because the cooler-than-usual European spring watered down the demand for beer. Carlsberg said the closure of outdoor beer kiosks in Russia in an effort to curb public drunkenness had also hurt it. Both companies pointed to Asia as a bright spot.

嘉士伯和喜力最近收益下滑，部分原因是由于欧洲天气较往年偏低，使啤酒的需求减少。嘉士伯公司分析说，俄罗斯为了抑制在公共场所喝酒行为关闭了各种户外啤酒亭，这也是销量减少的原因。现在两家公司都把亚洲作为翻盘之地。

In Britain, where it is ubiquitous, it is brewed by Heineken , a Dutch beermaker.

在英国情况却是大不一样，几乎人人畅饮荷兰人酿造的“喜力”啤酒。

In Britain, where it is ubiquitous, it is brewed by Heineken , a Dutch beermaker.

在英国情况却是大不一样，几乎人人畅饮荷兰人酿造的喜力啤酒。

New employees can look forward to training at Heineken University, as well as great benefits and pay.

除了众多福利和优厚薪酬外，新雇员还可以期待在喜力大学接受培训。

Based on TV ads, Heineken (HEIA: NA) seems as if it would be a fun place to work.

从电视广告来看，喜力（HEIA：NA）看起来似乎它会是一个有趣的工作场所。

Heineken , the third-largest brewer, slid 4. 8 percent to 36. 20 euros.

第三大啤酒公司荷兰喜力公司股价下跌4.8%，至36.20欧元。

To Westerners, that’s Nike, BMW, Heineken and Coca-Cola, respectively.

对于西方人来说，分别有耐克，宝马，喜力和可口可乐。

The attraction of the developing world for brewers is clear: beer sales are growing there by 3-4% a year, according to Heineken .

发展中国家（的市场）对酿酒商的吸引力是显而易见的：根据喜力的形势，每年啤酒销售增长3-4%。

The brokerage also downgraded Heineken NV to “neutral” from “buy, ” sending the shares down 1. 4 percent to 36. 46 euros.

高盛集团把荷兰喜力啤酒公司的股票评级从买入下调为中性，同时把该公司股价预期下调1.4%，至36.46欧元。

Yes, please. Two Heineken , two Pepsi and two glasses of orange juice for the children.

好的，谢谢。请给我们两瓶喜力，两瓶百事可乐，还有两杯橙汁给小朋友。

Dutch buyers of Heineken beer were given green hats to wear to the recent Euro 2008 football tournament.

荷兰喜力啤酒的消费者会得到一顶绿色的帽子去观看最近的欧洲杯比赛。

Clever Heineken beer column advertisement from Switzerland reminds us not to drink and drive.

瑞士的喜力啤酒柱子广告提醒我们不要酒后驾车。

The deal, valued at $7. 6 billion, bolsters Heineken ’s presence in Mexico and Brazil.

这项斥资76亿美元的收购提升了喜力啤酒在墨西哥和巴西的市场占有率。

This means, for example, the Heineken music hall and fast food outlets may haveto change their names.

这意味着如喜力啤酒音乐厅和众多快餐店品牌等非国际足联合作伙伴的商户将不得不更换他们的招牌。

This outdoor campaign from Heineken is an example of how an innovative idea can have a huge impact in a traditional approach. [link]

这则喜力啤酒的户外广告很好的诠释了一个创新的思维能在一个传统方法中产生的巨大影响。