||1:MonkeyParking wants its app to be seen as part of the “sharing economy”, like those of Airbnb, which lets people rent rooms or houses to others, and Lyft, a ride-sharing service.||2:These also help maximise the use of existing assets.||3:The difference, however, is that the homes and cars are privately owned.||4:Jeremiah Owyang of Crowd Companies, which advises firms on the sharing economy, thinks apps that monetise public assets are “not in the spirit” of the sharing movement.

||1:MonkeyParking希望其应用软件被视为“分享式经济”的一部分，像空中食宿Airbnb和Lyft一样，Airbnb可以让人们出租房间或房屋给他人，而Lyft提供驾乘分享服务。||2:这些服务也有利于最大限度的利用现有资产。||3:然而不同的是，那些房屋和车辆是私有的。||4:Crowd Companies的Jeremiah Owyang对公司就分享式经济提出过建议，他认为使公共资产货币化的应用软件与分享运动的精神存在出入。

||1:Even trying to monetise private assets is proving controversial in some cases.||2:Another outfit in San Francisco, ReservationHop, has come under fire for making fake bookings at hard-to-get-into restaurants and then selling them via an app.||3:Buyers are given the false names to use when they turn up to dine.||4:The worry here is that restaurants could lose out if no one buys the fake reservations.||5:Ticket Scalpr is an app incarnation of the age-old business of reselling tickets for popular events, though it says its aim is to cut out conventional touts and let fans swap surplus tickets directly.

||1:甚至在某些情况下，使私有资产货币化的尝试也已发了争议。||2:旧金山的另一家机构ReservationHop，因假装预订那些很难订到位子的餐厅并通过一个应用软件出售这些预定机会，而遭受谴责。||3:在就餐时，买家使用其提供的虚假姓名。||4:这里令人担心的是如果没人购买这些假预订，餐厅将蒙受损失。||5:Ticket Scalpr是一个用于转卖流行赛事门票—这一古老业务的应用程序版本，尽管其声称其目的是为了减少传统的票贩子而让粉丝直接交换剩余门票。

||1:Tencent has created a better business model than its Western peers.||2:Many internet firms build a customer base by giving things away, be they search results or social-networking tools.||3:They then seek to monetise their users, usually turning to online advertising.||4:Google is a glorious example.||5:Other firms try to make e-commerce work.||6:But as the case of revenue-rich but profit-poor Amazon suggests, this can also be a hard slog.

||1:腾讯比起西方同行创造了一个更好的商业模式。||2:许多互联网公司基于送给人们东西作为搜索结果或者社交工具来让其成为消费者。||3:他们接着寻求在他们用户身上套现，通常是提供在线广告。||4:谷歌就是一个光辉典范。||5:其他公司尝试电子商务活动。||6:但是收入丰富但是利润甚微的亚马逊表明这也是一条艰难的路。

||1:Xiaomi’s services revenues were 20m yuan in August, up from 10m yuan in April.||2:It is a classic internet business model: build an audience then monetise it later, as Google and Facebook did, notes Mr Lin.||3:Selling games, custom wallpapers and virtual gifts may not sound very lucrative, but China’s internet giants have found a huge market for virtual goods: the biggest, Tencent, sold $5 billion-worth of them last year.

||1:小米8月份的服务收入为2000万，从四月的1000万增长至此。||2:林先生指出，这是一种典型的互联网商业模式：吸引听众然后套现，谷歌和facebook也是这么做的。||3:售卖游戏，自定义壁纸和虚拟礼品听起来没那么利润丰厚，但是中国的互联网巨头们找到了虚拟物品的巨大市场：最大的腾讯去年卖出了50亿美元的虚拟物品。

Charles Caldas of Merlin, a licensing agency for independent labels, says streaming also helps monetise the nostalgia market.

查尔斯·卡尔达斯是全球性版权许可机构Merlin的CEO，而他认为流媒体同样能让怀旧之情转换成利润流入。

"The Federal Reserve will not monetise the debt, " Mr Bernanke said.

伯南克表示：“美联储不会将债务货币化。”

But Google, too, only found a way to "monetise " its service after it had become popular.

但是Google流行后也只是找到一种方式将其服务转化为金钱（monetise）。

Leave it too late to monetise and the business could collapse.

而如果时机太晚，不能套现，企业则可能一蹶不振。

"Companies are building up as many followers as they can and trying to monetise them in the future, " he added.

公司不断累积追随者，以便日后能够将他们转化成金钱。

Soon, the ECB will come under pressure to monetise debt.

很快，欧洲央行就将承受把债务货币化的压力。

BofA’s stake purchase comes as western investors consider whether to monetise their paper gains in a number of mainland lenders.

美国银行增持建行股权之际，西方投资者正考虑是否将在很多中国内地银行的账面利润套现。

so there is very little ability to monetise video advertising on user-generated video.

所以，借助用户生成视频推销视频广告的能力非常有限。

The daunting challenge it faces is to "monetise " the product without ruining the feeling of intimacy for its users.

它现在面对的严峻挑战就是，如何在不破坏其与用户之间亲密关系的前提下，实现产品的“货币化”。

There is no doubt that local and provincial governments want to monetise their stakes in their companies.

无疑，当地政府和省政府希望将它们在各家公司的股份变现。

Says a Tencent executive: "We have no plans to monetise our microblog. We don’t need to. "

一位腾讯高管表示：“我们还没有使微博商业化的计划。我们不需要这么做。”

Politicians have learned how to monetise their pull.

政治家们已学会使权利货币化的方法。